The basics
What is Riviera?
Riviera is a personal stylist for the closet you already own. It turns your wardrobe into a digital closet, then styles it for you — every day, from the pieces you already have.
Is there an app I can download?
Not yet. Riviera is currently an invite-only beta on the web. A mobile app is on the way, and you'll be the first to know when it lands in the App Store.
How do I get in?
By personal invitation, for now. If you're reading this, someone wanted you here early.
What does it cost?
If you've been invited to Riviera, there is no cost — it's a completely free Cher-à-la-Clueless closet, and you're going to love it. We may introduce a subscription later — you'll hear it from us first.
Your closet
How does my closet get created?
Automatically, from your order and shipping receipts. Riviera reads them to work out what you've bought and builds your wardrobe for you — no photographing hundreds of items, no manual entry.
How far back does Riviera go?
Riviera reads up to three years of receipts and returns when it builds your closet. Anything older than that — or bought in person — you can add yourself: search for it, paste a product link, or upload a photo.
What if I return something?
Riviera notices. It reads return and refund receipts too, so your closet stays accurate without you maintaining it.
Can I add something I bought in person?
Yes. Search for it, paste a product link, or upload a photo — Riviera identifies it and adds it to your closet. Same for gifts, and for anything you owned long before the app. It sticks, and it survives every future sync.
What about my sizes — my body changes.
So does your styling. Riviera works from your real, recent sizes — the ones you actually buy and keep — so Mila dresses the body you have today, not a number you used to be or one you're chasing.
Mila
Who is Mila?
Your style bestie — the one from Paris. She has a fashion editor's eye, an atelier's instincts, and the kind of honesty that only comes from someone who actually loves you: non, chérie, not that one — this one. She knows every piece you own by heart. She remembers the dress you forgot at the back of the closet, and she'd never let you walk out in something that isn't you.
She's there every morning with looks pulled from your own closet, she'll dress you for a specific night, and she'll pack your whole trip. Mila is powered by AI — and she is very, very good at her job.
Can I just talk to her?
Yes — that's Mila chat. Tell her what you're dressing for and she answers in the moment, with a real look built from the pieces hanging in your own wardrobe. Not inspiration, not a mood board of clothes you don't own. Your actual closet, styled on the spot.
Is Mila on trend?
Always — and never at the expense of your taste. Mila watches what's actually moving, across social and the fashion blogs, so she knows what's current right now. But she styles you timeless first, current second: the trend arrives as a colour, a proportion, a way of tying a scarf — layered onto pieces you already own and already love. You'll look present, not costumed.
Is Riviera just trying to sell me clothes?
No — the opposite. Mila's whole job is helping you wear what you already have. She exhausts your own closet first. That's the point of the product.
But sometimes she recommends something to buy?
Occasionally, when a single piece would genuinely unlock what you own — and she always shows her work: what it pairs with in your closet. Riviera may earn a commission when you buy through one of our links — it's part of how Riviera stays free. It never changes what Mila recommends, or the order things appear in.
There are instances when adding a piece to your closet will unlock that perfect look — and you'll be able to see how that piece fits within your closet before you purchase. Coming soon
Privacy
Do you read my whole inbox?
No. Riviera reads only your order, shipping, and return receipts — the emails that tell us what's in your closet. We ask for the narrowest access that makes that work, and you can disconnect at any time.
Do you sell my data?
No. We don't sell your personal information to anyone.
We do use your closet to style you — and sometimes to suggest a piece worth adding. If you buy through one of our links, Riviera may earn a commission. It never changes what Mila recommends.
Can I delete my closet, or my account?
Yes — any time. You can disconnect your email, delete your closet, delete your account, or ask for a copy of your data. Email privacy@itsriviera.com.